Basketball, NBA Jerseys sponsor in 2014

Teams NBA will not have Jerseys sponsors in 2013, but could have them by 2014. This analysis provided by Adam Silver, deputy commissioner of pro basketball 'American. There have been discussions hard in New York. Silver brought the case histories of the sponsoring Jerseys English Premier football. Then they tested the prototypes and with the inclusion of brands. And there is always the possibility of an extra for adidas to place the logo on the uniforms of the team as early as 2013.

First things first. As early as next season the technical sponsor of the NBA - adidas provides links and suits the team - could find a formula to appear commercially on the uniforms. At this point testerebbe the reaction of the fans and media. Very important judgment that will provide TV on the rating of any sponsors on the Jerseyss. In case of a positive then you would proceed with the insertion of the Jerseys sponsorship. Study two solutions: the lettering and logo of the brand directly on the uniform (as in Wnba) or incorporated into a patch then placed on the Jerseys. There may be only one brand for all teams or many brands there are so many teams. At this point the question is economic: when supply will come to be that required by the owners then triggered the insertion of Jerseys sponsors in the NBA. By the moods you can imagine that in 2014 there will be a green light.

But the NBA will be the first of the Big 4 Americans to enter the world of sponsorship mesh. After the basketball will be the turn of hockey ice also Nhl studied the insertion of trademarks on the uniforms. Remain the football NFL and baseball Mlb. The NFL has already added the patch with the sponsor for Jerseyss for training. The MLB is the last bastion to fall into the hands of big corporations (the link in the New York Yenkees is the most appetizing in the world), but when it's traveling abroad are already using the formula of the patch. In total we are talking about $ 370 million on the table offered to appear on the shirts of the four pro sports' Americans.